Enterprise value isn’t going to make you rich. At least, not like cash flow will.

“But I’m going to build a DTC brand and sell it for 8-figures in 10 years.”

People romanticize exits, and I get why. That big check at the end of the road is pretty enticing.

But along the way, you’re not going to make much.

Building cash flow early on and letting it compound is going to net you far more overall—even if it’s not that sexy.

Here’s what I mean.

Without having to sell or grow my firm beyond where it stands, I can save $300,000 annually. Simply letting that compound over 10 years, I would have made more than selling that $10M DTC brand for $3M + $1M for inventory.

This approach is also surefire.

So over the next 3 weeks, I’ll be diving deep into enterprise value, cash flow and exits so that you come away knowing exactly how they all work together and what you can do to build as much wealth from your business as possible.

See you back here next week for a full rundown on EV.

Hungry for More?

1. Follow me on Twitter and LinkedIn for daily content to take your business to the next level.

2. Shoot me an email with your questions or requests for what you’d like me to write about next.

‘Til Next Time,

Connor