I always preach about thinking long-term.

This week, I’m sharing exactly what that means to me.

For the next 10 years, I’ll run my business, building it to $65M in annual revenue.

After that, I’ll move on—even if I can’t sell.

Here’s how I plan to get there.

Step 1: 2 Revenue Centers

Step 2: Become a Social-First Company

Step 3: Reach a $10M Net Income

Step 1: 2 Revenue Centers

Going forward, Scalable will be split into two revenue centers—Financial Services and Financial Products.

Financial Services

This half of the business includes our current offerings like fractional CFO work, bookkeeping, and FP&A. We’ll also expand into tax, audit, and more.

@joshkiefercpa runs Financial Services.

We’ll grow this side of the house both organically and through acquisitions.

Financial Products

Products includes Live Dashboards and 13-week Cash Flows.

Growth here will come from fallen angel-type product acquisitions, off-the-shelf solutions, communities, and course material.

The prevailing theme here is to comprehensively serve sub-$50M businesses.

@Tom_Stubb runs Financial Products.

My goal here is threefold.

1. To win your business for products if you’re not already a services client.

2. To create as large of a top-of-funnel as possible.

3. To offer a full suite of services and products for SMBs ranging from $0 to $50M in revenue.

Step 2: Become a Social-First Company

We’re not the first financial services firm to hit $65M or more in annual revenue.

There are plenty of bookkeeping-only firms that have managed to do so already.

But we are the first to attempt it social-first.

And we’ve got the track record to be confident in our approach.

So far, Scalable has grown 100% organically and reached a 7-figure run rate.

We started on Twitter (X) 2 years ago. 6 months ago, we moved into LinkedIn and are seeing traction there as well. To become truly social-first though, we have a way to go.

Specifically, I will do the following:

• Start a YouTube channel

• Move into TikTok, potentially Instagram

• Keep growing my email newsletter

These platforms will not only allow us to continue our organic growth, but they will also allow us to identify potential acquisition targets much more efficiently.

Step 3: Reach a $10M Net Income

Any well-run company needs a healthy profit margin.

At scale, 15% is reasonable.

Companies like mine also tend to sell at a profit multiple rather than a revenue multiple.

Since I plan on exiting in 10 years—whether or not we sell—that bottom line number will be important.

In case you’re wondering what my plans are after those 10 years, I have a few ideas.

But for now, I love what I’m doing.

Tune in next week for the lowdown on how to get the most out of your bookkeeper.

Putting It All Together

Here are your top takeaways from this week’s post.

1. My plan for the next 10 years is simple: grow scalable to $65M in annual revenue.

2. Here’s my three-step strategy for getting there.

   1. Split Scalable into 2 revenue centers: Financial Services and Financial Products. Doing so allows us to provide a full suite of solutions for businesses all the way up to $50M in ARR.

   2. Become a social-first company. This approach not only fuels further organic growth, but it also helps us to identify acquisition targets much more efficiently.

   3. Achieve a $10M annual profit. The business will likely sell at a profit multiple, so watching the bottom line is critical. A 15% margin at scale is reasonable.

Hungry for More?

1. Follow me on Twitter and LinkedIn for daily content to take your business to the next level.

2. Shoot me an email with your questions or requests for what you’d like me to write about next.

‘Til Next Time,

Connor